On numerous occasions, we have heard that if a business is not on the Internet, it is as if it does not exist. And although we must not lose sight of the offline field, more and more companies must be present and prepared to reach their target audience through the network and give great importance to what this powerful online medium(online marketing) is capable of offering them.
One of the fundamental pieces for the business strategies of SMEs, and that is developed thanks to the Internet, is online marketing, which allows them to generate visibility and bring our product or service to the market in a much more accessible way.
Thus, from Lexington and also based on the strategy developed in our flexible spaces, we propose, both for SMEs and entrepreneurs, the following online marketing techniques to take into account to attract quality customers :
1. Email marketing
Email marketing is a direct communication technique with the user and an effective way to keep your customers’ attention, encourage them to buy and publicize your services and/or products. Investing in email marketing and planning emails with maximum segmentation will allow you to adapt the content to each consumer and thus achieve a greater return on investment.
2. Guest blogging
There are many ways to enrich and update a blog with quality content, but in this case, we are talking about Guest Blogging, a common practice among bloggers, in which one participates as a guest on someone else’s blog. That is, it is a win to win for the blog and the blogger. This technique helps companies to disseminate information of interest to both current and potential customers.
Creating unique content is key to attracting customers and guest blogging is the ideal tool to carry out an exchange of business visibility
3. Growth hacking
This online marketing technique combines analytics and creativity to develop actions that quickly and noticeably increase the volume of users, income, or impacts of the company, and with the minimum possible expense and effort.
It is the union of the English word sales ( sales ) and marketing, and consists of the process of integrating the sales and marketing team in the lead generation strategy, to turn them into an integrated team to minimize conflicts and guarantee the quality of these leads.
5. Mobile Marketing and Apps Marketing
More and more, users visit web pages through their smartphones, but few companies adapt theirs to be viewed from these devices. However, investing in mobile marketing will help your company not to lose customers and even attract new ones.
The same happens with the marketing of Applications, a new sales channel that represents an ideal opportunity to reach your customers at all times and increase the visibility of your company at the same time.
6. SEO: search engine optimization
We cannot forget the strategy par excellence in terms of long-term recruitment in the network. Many companies believe that having an attractive website and an impeccable cover letter will be able to attract their customers. However, they require much more than that: they need to invest in the positioning of their business in search engines to increase organic traffic to the web.