10 Key Principles For Effective Website Design


Among hundreds and thousands of competitors’ websites available online, don’t you think standing out from the rest is a hard nut to crack? It needs loads of brainstorming and research to align a group of elements to get the purpose right. If you are a website designer, the dilemma of whether your website is serving the purpose it’s intended to serve or if it would just lose its presence in a pool of websites must have crossed your mind, right?

Well, there are no set algorithms that can state which website is good and which isn’t, but there certainly are some website design principles that can guide you in designing an effective website.

What Are Website Design Principles?

These guidelines, which are generally flexible laws, assist developers in creating successful finished products for the digital world. These guidelines also keep in mind what works best for you, which helped a company as the most reliable website designing company.

They also affect which elements should and should not be included and how all the features will be organized.

10 Major Principles of a Good Website Design

Here are 10 principles of a good website design that is aligned and gives an amazing outcome. Different expert areas combine to create a good website design. Keep reading!

1. The Right Eyes Guidance

Is it a text that you want your visitors to focus on the most? Is it a button that you want to grab their attention with? Is it an image that’s your focus area?
As a result, you will have to embed features in such a way that their eyes are fixed on the area of focus. It can be done by using color variations, variations in font, moving elements, etc.

2. Stick To Simplicity

In the current timeline, the generation follows the motto “simplicity is the key” to its core. As such, a complex website design is at a higher risk of being ditched by your competition, and it can also neatively influence your web design price. You can never let that happen, right? Here are some quick recommendations:

Never opt for multiple colors. It’s a cause of distraction.
Keep the navigation flow simple so your visitors can navigate the site without any difficulty.
Take inspiration from websites known for their simple logic.

3. Keep The Content Simple Yet Effective

One of the key principles of an effective website design is convincing and attractive content, but you don’t want your visitors to sit with a dictionary, right? Therefore, stick with terms and phrases that are simple, and easy, yet convey your message in a beautiful and convincing way.

Example: In application UIs, the words “undo” and “redo” have largely similar definitions. It will be confusing for consumers if you change them to phrases like “reverse” and “reprise.” Such website design principles are often not followed which can make you stand out from the rest.

4. Spacing

As a website owner, you have a lot to show your visitors. But too much content or information in one place can repel, distract, or confuse them. So, plan wisely and crunch it down to major phases; the rest can go in the “read more” section.

This planning will allow proper spacing for each section on the website that looks neater and easy to grab. The visual hierarchy matters!

5. Keep Actionable Targets Easy To Reach

Always place your primary actionable targets in easy reach so that users can reach them and act on them without any psychological barriers. In case you have many targets, they should have enough space between them. When optimizing your website for mobile, the targets should be large, so they’re easy to tap.

6. Typography

Where minimalism is taking the lead, designers are well aware of it and are incorporating it into their design processes. The same is applicable to typography.

Where mobile phones are taking center stage in every field possible, typography’s connection with mobile websites is no exception. Therefore, choose typography that’s not hard to read, even in mobile applications. It is a key design principle that, when combined with other elements, has the potential to take you places.

7. Use Familiar Logic

If you don’t know, what your users expect or prefer would be the right thing to say, is that your website looks, works, and feels the same way they are used to navigating. Why?

Users have preconceived notions about websites, so if those don’t get fulfilled, their focus gets carried away because they are not here to be wired around some unfamiliar UI. Never overwhelm your visitors with unexpected ideas.

Example: If they get a burger icon, it should be connected with food, and that’s how it works. In your race to be creative, extra creative, don’t mess up with their minds.

8. Consistent Design

In website design and development, consistency plays a key role, which extends beyond fonts, colors, and icon uniformity across your branding. The consistent design also means keeping the spacing consistent in the layout. It ends up giving a polished and professional look to your website that adds to your brand credibility.

Pro Tips:

Never go for a mix of colors.
Keep a tried & tested color combination if needed.
Never use very bright colors unless your brand demands so.

9. Smooth Performance: Quick To Show Anything

The site should perform as smoothly as butter, not lazily as a sloth (that’s a poor metaphor). If a website’s operation is too slow, it will have a negative effect on the website’s business. Additionally, users may discontinue visiting the website. Be wise in your decisions. Choose one of the various website testing tools available and check the speed of your website.

10. Talk to the Audience

Do you think creating a website that looks good is all that you need? Ask expert web designers and they will say No! To develop a website that finds a visible space online, you must put yourself in your audience’s shoes. This should dictate all the elements your website will have like colors, fonts, texts, elements, and so on.

Example: If your website is about an online boutique, you have a target audience in mind, and you would frame your website around that vibe. That’s one of the very effective web design principles that can be a game-changer for you.


These 10 above-mentioned effective web design principles are a formula to develop functions-loaded and user-friendly websites. These are the fundamentals that are the foundation of success in the website design arena.