The Internet world is rapidly growing and making everything possible beyond our imagination. I mean, who would have thought that one day, people will shop from their smartphones or desktops instead of directly visiting the physical store. web design best practices for increased sales.
But, look at us now! We shop online, which has eventually given rise to the eCommerce industry. Per Statista, e-retail sales will increase up to 21.8% in 2024. This figure tells us that eCommerce is booming unprecedentedly.
But wait, how will you stand out in the presence of 12 million – 24 million eCommerce websites? Well, I believe most of you have thought of developing an engaging (and attractive) eCommerce site. Am I right?
Hence, this blog brings you several eCommerce UX best practices that you can adopt for a successful online store. But, before witnessing the various tips, I’ll first introduce you to the importance of good website designing when it comes to eCommerce stores.
So, without any further ado, let’s get started.
Why is Good Website Design Crucial for the Success of eCommerce Stores?
A well-designed eCommerce site helps the business to grow as it is the first step of turning visitors into loyal customers. Also, it forms an excellent impression on visitors that encourages them to buy products.
Also, as per the study, 38% of people stop engaging with the online store that has an unattractive layout. So, not to lose the customer at the cost of poor eCommerce layout, numerous business owners (like you) hire a well-versed creative digital agency who follows several eCommerce web design best practices for a great website design.
So, focus on creating increased sales, less bounce rate, better Google rankings, maintain brand consistency, and more.
7 Tried and Tested eCommerce Web Design Best Practices for Increased Sales
Use Mobile-First Design
One of the primary eCommerce website design tips that you should definitely look at is investing in a mobile-first design. Why? Because mobile shopping is rising rapidly, and by 2024, the mobile buyers will be 187 million.
If your site looks good (or is accessible) on a desktop properly, make sure it functions well on a smartphone as well.
Google is also prioritizing mobile-friendly sites that eventually increase search engine rankings. So, make your site mobile-friendly and design it into a readable format.
Craft an Eye-Catching Homepage
What is the first thing you see as soon as you click on a website? Obviously, the homepage. Right? Therefore, set an excellent impression by designing an eye-catching homepage.
Emphasize creating a compelling homepage that will attract various buyers. Also, focus on every edge of the eCommerce site, from design to content creation, pay attention to every small detail that will lure numerous visitors who will later become potential customers.
Hence, craft a unique, impressive, and engaging homepage, write an attractive slogan, illustrate your reliability, make your eCommerce site more appealing, etc.
Have a Clear CTA
After designing an attractive homepage, don’t forget to add a clear CTA. Yes, it is imperative and one of the eCommerce website design best practices.
Make a noticeable and clear CTA that guides the visitors at their next step and encourages them to purchase. In other words, a clear call to action increases the conversion rate and removes the unnecessary interference that comes during the sales funnel.
Use good words that will inspire the visitors to shop, for instance, join, click, or shop. In short, CTA on eCommerce sites directs the visitors to the exact spot in the conversion area.
Provide Advanced Search Options
Do you want to provide an excellent user experience (UX) to your potential buyers? If yes, you must offer advanced search options to persuade visitors. Consequently, it is also one of the proven eCommerce UX best practices that drives numerous customers.
An effective search option gives better usability that allows the users to find an item quickly. There are extensive products on the site that makes it challenging for visitors to find the desired item.
The search option enhances the user experience by allowing them to search for an item or give them suggestions based on their previous shopping experience or things they’ve searched for. It also lets them filter their options (like price, product type, size, etc.).
Maintain Consistency and Keep It Branded
Consistency is the key to a successful website design. Therefore, keep up with that throughout your eCommerce site. Also, design a unique internet store that will complement your store and resonate with customers.
Persistence in an eCommerce site is crucial as it gives a positive user experience, lets them complete the task quickly (and efficiently), lessens the difficulty, enhances usability, and more.
Also, maintain a brand identity to convey the attributes (and value) to the visitors. Plus, brand presentation increases revenue up to 23%, so understand the power of the brand (and consistency) and maintain it accordingly.
Add Quality (And Informative) Photos and Visuals
When you add descriptive photos and visuals, you invite more people as the qualitative images (or videos) speak about your brand.
Therefore, the two eCommerce web design best practices that fill the gap between the online and real-world are quality photos and videos. Ensure that you add images (and videos) that add value to your e-commerce site and enhance the store’s credibility.
Visitors are unable to see the product quality by sitting behind their screens. However, on your part, you can add images from multiple angles, post zoomed pictures, and can briefly describe the product via videos.
Easy Checkout Process
Finally, you’ve turned visitors into loyal customers. But wait, there is still a chance that you might lose your would-be customer because of a poor checkout process.
However, you still have a chance to win your customer back by providing them an easy checkout process. Therefore, don’t clutter the checkout process with too much information.
Else the abandonment issues will arise, which will result in less conversion rate. So, if you want to boost your sales, add multiple checkouts buttons, create a secure checkout process, lessen the number of forms, and ease the buyer’s job.
Hey, I hope now you are familiar with all the eCommerce web design best practices. Look, developing an online store is not a math problem, but it still requires all the steps for an excellent outcome.
Therefore, I would suggest you follow all the above-mentioned eCommerce website design tips for a successful website.