Making a real estate website is important to generate leads and convert them into your clients! But simply creating a website is not enough. You have to be responsible for handling it correctly and marketing yourself strategically because it is the face of your business! It can either make or break your online presence.
Here are ten key elements your website should hold to maximize your profit by generating more leads.
When you don’t leave your client wondering where to go, they will appreciate you more! One of the major points to stress before designing or revamping your real estate website is keeping it simple and easy to navigate. Your prospect should be able to access necessary information whenever they want, without wondering where and how to steer through.
There are fewer chances for someone to stay on your site if it gets too hard for them to understand where a particular section is. This is what makes the bounce rate of your real estate site increase.
To maintain a healthy bounce rate, here is a list of necessary sections your website should hold:
- About: Your potential buyer would want to know more about you and your expertise before they trust you. Include an “about” section containing everything about you, your team, their experience, and some additional information about your business.
- Property Listing: Have a separate section for commercial and residential real estate listings. Include what kind of homes are available at the moment.
- Blog: Writing about the industry you know shows authority. When you include a blog section on your estate website and show your expertise in the industry, potential buyers can trust you more. They’ll be assured that you’re well-versed in the subject.
- Contact: Today, everyone wants easy accessibility. Adding a contact button to your website is important to create a communication channel with your leads. Make sure you have multiple contact options like email, call, and message.
Any real estate website’s main intention is to act like a magnet to attract prospects. It is essential marketing material. Hence, you need to ensure there’s enough brand promotion.
Let your prospects know why you are better than your competitors. Highlight your USP. What extra services are you providing? Do you have a background that aligns with your work?
If you have received any awards regarding your work, flaunt them. Showcase testimonials; they impact the potential client’s choice. A person will trust you more if you have reviews that support whether they are making a correct choice. Push your brand promotions as much as you can! It’s your site; let people understand who you are as a professional.
A single property website should hold the necessary information important to the buyers or sellers. Include high-quality latest property pictures and information regarding it. These are the most valuable details a real estate agent cannot miss.
The more detailed the information is, the better it is for potential buyers to scroll through and decide whether to contact you!
Moreover, link the Google Maps location of the property on your website. If buyers know the exact location, they can search for local amenities like markets, transport, and schools/colleges. A client will appreciate you more if you pin the Google location and minimize their efforts in searching.
The internet relies on visual information. What one sees is what one expects to get. Fonts, colors, layout, and photos – everything should be of high quality! That will make your real estate website memorable and effective in holding the visitors on your site.
Highlight the property features, capture the best details and also ensure you showcase the lifestyle the locality offers. Greet the website visitors with impactful and high-resolution luxurious property photos. Don’t focus on selling a property; pay attention to selling the living experience, the locality, and the lifestyle! For that, add as many pictures as you can.
As mentioned earlier, the internet runs on visuals. Not only static images, but people also prefer looking at informative property videos. Take a look at your competitors. According to statistics, 80% of listing agents use videos and drone photographs. And it is believed that 44% of buyers will buy something after watching a video about it.
Looking at the rising competition, it’s important to update your marketing strategy. And since the onset of the pandemic, it is becoming a norm for every real estate business to make a stellar online presence.
Having a responsive website means having a site that works great on all devices. If you are not making your site user-friendly, you are waiting for visitors to bounce off your website. Today, no homebuyer will have the time to scroll through your site while zooming in or out to check the website.
Your website should be responsive enough to quickly adapt to the user’s screens. Moreover, another reason to make your website responsive is that the Google algorithm will catch that your site is not user-responsive and immediately drop its rank on the search engine result page.
For someone new to the town or the state, neighborhood guides are a great way to navigate the surroundings. They give a better look at how the geographic location. People get a better idea of what to look forward to before moving in. It can even influence their decision of whether the neighborhood serves them right.
Include real estate market trends, listings, shops, restaurants, and other local places. This way, you can build yourself as a local expert.
Don’t leave the website without adding relevant call-to-action wherever necessary. Call-to-action buttons encourage the website visitor to move forward in the buying process.
Have a bunch of CTAs in between without making it look forceful. This reminds the visitor to take action without pushing it in their face. For example, including a “contact us” CTA on the neighborhood guide page can urge them to contact you without having to search for your number or email address.
Ultimately, don’t forget that a visitor comes to your website to buy a home. Once they trust you as an agent, they are ready to buy a listing from you. Make it possible by IDX integrations in your real estate website.
Here, you can share the property listing from the MLS (multiple listing service) directly to your website. This means the home buyer won’t have to navigate through third-party websites to search for a listing posted by you. They’ll find one on your site and take action accordingly.
Ensure that your IDX home search is visible easily on the homepage. Customize it by aligning it with your brand style.
10. Mobile Friendly
In June 2022, 61.16% of web traffic came from mobile devices, while only 38.84% of traffic was through a desktop. Hence today, making a website mobile-friendly should be your top priority.
Everyone browses the net from anywhere and on any device. Even your potential homebuyer would be in search of their dream home on a smartphone or a tablet. To make them stay on your site and convert them into your customer, you need to ensure that the site is user-friendly for all devices.
Enhance User Experience with an Improved Real Estate Website
The bottom line is that the more you can make your real estate website user-friendly, the better. Great sites have a clear purpose. Your client should know what you do, what kind of properties you deal with, and where your expertise lies just by visiting your website.
Be clear, have a responsive site design, integrate IDX, and make it universally device-friendly to get more leads that can convert into your long-term clients!