If you want to improve the visibility of your brand online, then you must use Instagram for business and other social media platforms.
One such platform that is very important to improve the visibility of your brand online is Instagram.
This powerful image-sharing platform with 25+ million business accounts saw a staggering $ 7 billion spent on advertisements by various brands last year.
Therefore, whether you are a B2B or a B2C company, Instagram gives you the perfect platform to not only reach out to a larger audience but also connect with them at a personal level.
If you use proper planning and a creative approach, then you can produce and post highly attractive content on your Instagram account regularly.
Here we have shared with you nine important reasons due to which you should use Instagram to promote your business.
The Reasons Why You Need Instagram for Your Business
Instagram can be a powerful ally to boost your business by increasing its reach and visibility online.
Your Brand Gets a Face
As Instagram is an image-sharing platform, it helps you to connect with your followers visually.
You can share happy images and videos of your customers and team members with your Instagram followers. By this, you can engage with your followers well.
Furthermore, an image or a video allows you to successfully tell your audience the uniqueness of your brand and how it is different from your competitors.
This Platform is Perfect for Any Business
Instagram can be used by any business to improve its visibility and reach a larger audience irrespective of its size.
Whether you are a large multinational company or a small mom-and-pop shop, Instagram offers you a powerful platform through which you can promote your business amongst your target audience successfully.
You can improve your brand awareness and also reach out to your potential customers by maintaining an active presence on this platform and posting at least one piece of content every day.
Instagram Allows Your Customers to Tag You
Instagram allows your satisfied customers to share their satisfaction with your product through their accounts. They can tag you in their story so that it appears on your Instagram account feed.
Therefore, you must have an Instagram account so that your customers can tag you and you don’t miss this huge opportunity to create a positive impression on your other potential customers.
It Helps to Improve Your Sales
You can inform your Instagram followers through your account about any special promotional drives or sales that you have undertaken.
This will help you to create a buzz around your promotional drive.
This in turn will help increase the traffic to your website as more followers who are interested in the product that you are selling would visit your website to avail of any discount that you are offering.
In this way, you can significantly improve your sales figure by using your Instagram account.
You can Create Relatable Business Stories
Instagram allows you to engage with your potential customers in such a way that they don’t feel that you are just another faceless business entity by sharing with them live posts and stories.
You can upload videos that will show the activity of your team members or even organize a Q&A session with your audience.
These stories will help you to establish a rapport with your audience which in turn creates trust and credibility in your brand.
You can Sell Your Products by Tagging Them
You can share photos of your products or videos with your Instagram followers with links that directly take them to those products from where they can buy them.
Also, you can create your product catalog and post it on your Facebook page and then link it with your Instagram account. So that when your audience clicks on any product link, will go directly to the catalog on your Facebook.
This is a very popular and easy way to share information about your products and services with your followers.
Collaborate with Influencers
If you have an Instagram account, then you can partner with Instagram influencers or even celebrities to promote your products and services amongst their huge fan base.
Such cooperation with influencers can radically improve your sales figure to a new high and improve your ROI.
When you partner with a celebrity influencer, then you can promote your products or services amongst their millions of followers through a few posts.
It can Drive Traffic Back to Your Website
Instagram allows you to share your blog posts, white papers, or infographics that you have posted on your website with your followers.
In this way, it becomes another channel that helps to drive traffic to your website, which in turn improves engagement leading to higher sales.
It Helps in Competing with Your Competitors
If your competitors are already on Instagram, then you must also have an Instagram account so that they don’t get a competitive edge over you.
You can look at their posts to get inspiration about what kind of content is popular on this platform and taking a cue from it. You can create your unique posts to attract an audience.
So these were some of the most crucial reasons why you should use Instagram to promote your business.
Over the last few years, businesses worldwide use Instagram to improve their brand recognition, sales and reach. Hence, you can also do the same to grow your business on Instagram.
If you are just starting to post content on Instagram or finding it challenging to reach a wider audience, you can buy authentic Instagram followers.
Various businesses and influencers like to grow on Instagram rapidly by buying Instagram followers. Hence, you can also do the same and reach a potential audience. Ultimately, you can achieve your business goals.