Advertising is key to creating a successful brand image. However, not all businesses can afford the luxury of spending tens of thousands of dollars on marketing. This holds particularly true for small businesses and new entrants with limited financial resources.
The good news is that you can choose from plenty of free advertising utilities to create brand visibility and maximize your sales revenue. Here are some of them:
Google My Business
There are multiple reasons why this platform is ranked at the top of free advertising platforms. In addition to offering free local advertising, Google My Business allows you to list the physical location of your business, contact number, and operating hours. With over 86% of the search market share, Google offers dynamic advertising solutions.
You can improve your organic ranking with on-site SEO. A high ranking on Google search results is crucial to creating a credible online presence. Moreover, it allows businesses to expand their consumer base and gain an edge over the competition.
So, what are you waiting for? Create a Google My Business account and start building your online presence.
Bing Places for Business
Having your business listed on multiple advertising services such as Bing Places for Business can come with added perks. Bing Places for Business allows you to set up your business profile in three easy steps. What’s more, you can import your Google My Business verified listing into Bing Places.
Bing Places is a great service to advertise your business, especially if your brand does not require a website. Furthermore, this free advertising utility is available for download on both Google Play and App Store.
Yahoo Local offers both free and premium listing options. Yahoo! Local Enhanced Listing costs $9.95 a month and allows you to showcase your business listing across 70+ directories. On a side note: consider going premium when you have finances to spare.
Advertising on social media is thriving, thanks to its massive reach. In 2020, more than 3.5 billion people were seen to use social media and this number is expected to exceed 4.4 billion by 2025. Social media marketing allows brands to engage with existing customers and explore new demographics. Facebook, Instagram, and Pinterest are some of the most popular social media platforms.
With over 2.2 billion active users worldwide, Facebook is the largest social network in the entire world. Eighty-two percent of the population in the United States uses social media. Over 65% of Americans say they prefer Facebook to other social media platforms.
Leverage Facebook marketing to sell your brand on the social networking giant. You can create a Facebook page for your business and share it with your family members, friends, and colleagues, as well as in groups. You can also create brand-based groups. If you are an eCommerce retailer, you can sell your products with Facebook Marketplace.
If you sell fashion and apparel products, Instagram is the perfect go-to platform. While Facebook dominates social media marketing, Instagram trails behind, offering tremendous potential for growth to service providers.
An Instagram Business Account comes with a wide range of exciting features, including Instagram Insights and Instagram Ads, otherwise unavailable to personal Instagram account holders. If you already have an Instagram profile, switch to a business account today.
Pinterest is hugely popular among foodies, travelers, fitness instructors, and interior designers. It allows users to share pictures, GIFs, and videos in the form of pin boards. Brands that incorporate strong visual elements into their work can use Pinterest to drive engagement.
Video content can provide added impetus to your business growth. Create your own YouTube channel to increase your conversion rate. Use catchy video titles to give people a sense of why they should go for your products or services.
Since YouTube is the most popular video hosting and streaming service (and works exceptionally well with a number of services such as Spectrum TV), it can pull in massive numbers for your brand. You can provide a link to your website in the description bar below your video screen.
Test these free digital marketing tools and explore the results for yourself.