A Guide to B2B Marketing for Manufacturers

b2b marketing

In order to understand the unique position that B2B manufacturers hold in the business market, it is important to first understand what this term is referring to. So, with that being said, what exactly is B2B marketing? Business-to-business is a situation where one business makes a commercial transaction with another. This typically occurs when there is one business that is sourcing materials for their production process for output which in turn provides raw material to another company that will produce output. An industrial business directory can boost leads and marketing for manufacturing companies. 

To put it simply B2B marketing creates, engineers, designs, and produces but hesitates to move forward with an effective marketing strategy. This is what this article is all about. We will create a guide to B2B marketing in order to understand how to target buyers and set you apart in the industry. Continue reading below to learn about these key tips and tricks.

The 5 Different Groups of Manufacturing Companies

Not all manufacturers look the same as each company will have their own unique set of strengths as well as challenges that others may not have. With that in mind, all manufacturers are still typically put into one large group. However, they can be divided into these 5 key groups:

  1. Global Goods for Local Markets
  2. Regional Processing
  3. Energy and Resource-Intensive Commodities
  4. Technology Innovators
  5. Labor-intensive tradeables

Buyers Personas and How to Build a Manufacturing Buyer Persona

The purpose of a buyer persona is to answer important questions about your buyers: who are your manufacturing customers? What do you know about them? How do they make or influence purchase decisions? Persona research gives you a much-needed deep dive. In addition to this, buyer personas have long-lasting value. In today’s world, where SEO rules and search algorithms seem to evolve by the day, having a well-developed buyer persona in place can typically help drive your marketing strategy for a long time before any updates are required.

Best Tactics and Practices for B2B Manufactures

In order to be able to attract traffic and drive in more business deals, manufacturers should be practicing these 4 key strategies:

  • Provide Educational Content on a Company Blog

Creating an informative blog is one of the strongest ways to build a marketing foundation. In fact, many engineers use blogs as sources of information for research and need analysis in the early stages of the buyer’s journey.

  • Contribute to the Greater Good

In many cases, this means providing environmental sustainability.

  • Social Proof is key

Social proofs such as case studies, testimonials, certifications, and more are now some of the most powerful marketing and sales tools for any business.

  • Ensure Your Website is Mobile-friendly

In today’s world, over half of the searches, today are done through mobile devices. Many people often save their laptops for work and work only. Therefore, it is important to be up to date on this curve – hence – ensuring that your website is in fact mobile-friendly. This means that your website should be able to adapt to a visitor’s browser size and resolution and scale the page layout to accommodate that screen or device. The good news is that mobile-friendly sites adapt to any mobile screen, prospects will actually be able to see it and use it should they find you via their mobile device.

At this time, you should have a better understanding of what a successful B2B marketing strategy should look like. However, with that in mind, it is still crucial to find access to an industrial business directory in order to build profitable leads. B2B directories offer a goldmine of information and a B2B wholesale distributor directory is packed with data that will give your sales team a completely new marketing platform to work with. Switching up your sales plan to include information from a business directory is a great move to make, especially in the ever-evolving industry of marketing.

Partnering with Scott’s Info

As mentioned above, regularly updated and highly comprehensive business directories will offer you all the information you need to kick off a more productive and efficient marketing plan. For more information on B2B marketing, sign up for a business directory with Scott’s Info. As one of the top Canadian manufacturing companies directory, we can help unlock a variety of key contracts as well as other powerful tools, sales tips, and marketing plans in order to drive your business forward. It is also crucial to create a list of manufacturing companies in Toronto in order to help you devise methodologies your business can use to generate more profit. 

Let our team help. Contact our team of experts today or start your free trial to learn more about us and how can help you build a better business.