Today, Reels continue to be the most successful format on Instagram. Compared to regular posts, Reels can get more reach and engagement than traditional formats. This allows you to reach a large audience and strengthen yourself and your brand.
But if you really want to create successful and viral reels , you have to consider a few things. In addition to the basics, there are some tried and tested methods and strategies that you can use to push Instagram reels in 2024 . We’ll show you the most helpful tips, whether you’re a company, influencer or private individual!
1. Attract Attention From the First Second
With so much competition and so many apps, you have to fight for attention.
With Instagram Reels on the Explore Page, however, you are fighting for the viewers’ attention . Especially in the fast-moving world of social media, attention spans have become increasingly shorter. That’s why you have to convince them from the first second , otherwise many viewers will simply skip your Reel.
You should consider the following aspects:
- Use eye-catching visuals and sounds: With Reels, you need to make sure you grab the viewers’ attention with both an eye-catching sound and a vivid image or video clip. Try different options to find the best possible approach for your content.
- Questions or provocative statements: If you want viewers to watch your video for more than a second, ask questions or make statements that pique the audience’s interest. Questions like “Why do you make this mistake every day?” encourage people to keep watching.
They are the best inspiration from the great creators in their lives, to find new ones, who can start these new reels. Dad to live in the first place that he can benefit from.2. Use storytelling to create an emotional connection
Now that you’ve got the viewers’ attention, you need to keep it for the duration of the reel. One proven way to do this is through storytelling . We humans are very emotional, so if we see content that evokes strong emotions, we’ll watch it for longer . It’ll also stay in our memory for longer .
If you follow these tips, you will ensure that you can hold the user’s attention for the duration of the reel. This also works if, for example, you are a company and want to promote your products. Here you can, for example, tell stories of customers and their experiences with your product.
3. Film the Reels Correctly
As you probably already know, Reels on this platform are displayed in portrait mode . The advantage of this is that Instagram users no longer have to turn their smartphones over to see the videos in landscape mode .
Videos should not be shaky. Use tripods or your surroundings. (Image source: unsplash.com / Shanya.com)
So it’s important that your Reel is filmed in the right format. If you try to post a landscape YouTube video as a Reel, one of two scenarios will happen:
- The video is cut off on the left and right: If you want the reel to fill the screen, a potentially important area will be cut off.
- The video will appear small: If you post the entire landscape video as a reel, much of the screen will not be filled.
Both scenarios are not ideal for an optimal user experience . This will result in poor engagement, which will also limit reach. So do yourself a favor and film the source videos for your Reels in portrait format. Boost your Instagram profile.
4. Write a Short Caption
The last few years have shown that longer descriptions generally work better on Instagram. There are many reasons for this, but above all the descriptions help the Instagram Reels algorithm to better classify the post.
However, with Reels, this is not necessarily the best approach . The focus of the Reel is the video itself. However, if you have a long description and users click on “more”, the current Reel will be darkened so that the caption can be read in full.
This in turn affects the quality of the video and therefore reduces the user experience. Therefore, you should keep your reel captions really short. As a quick note, only the first 55 characters are displayed from the start.
The Basics for Successful Instagram Posts
If you follow these tips, you can push your next Instagram Reels and significantly increase its reach.
Nevertheless, in addition to the tips mentioned above, it is important that you also understand and master the basics of successful Instagram posts. This includes, for example, analyzing target groups, optimizing your profile, etc. We have already addressed these topics in previous blog articles, which is why we would like to refer you to them.
- Many creators make some serious mistakes that could easily be avoided. If you want to know how to avoid these mistakes and get more views on Instagram , click here.
- If you want to learn more about the basics and proven strategies to increase your Instagram reach, click here.
Instagram Reels isn’t successful? Here’s what you can do!
Even if you follow all of the tips above, your Reels may still not get enough reach. But it may not have anything to do with your content itself.
There are two problems , especially with new accounts . Firstly, the algorithm initially has difficulty correctly assigning the topic of the account. As a result, the posts often reach the wrong users, which means that the high level of engagement and strong reach is lost . Secondly, users are generally put off from liking and commenting on reels that have little engagement or views .
One way to overcome this initial hurdle is to increase Instagram Reels views. When you want ti increase Instagram views, the herd effect sets in. The higher the views, the more other users will pay attention to your reel. This makes them more likely to view and interact with your post.
You can also use other paid methods, such as Instagram Boost. This allows you to turn ordinary posts into ads, which are then suggested to a large number of users thanks to this function.
Conclusion
If you want to push your next Instagram Reels, you should definitely keep the tips mentioned here in mind. Essentially, it’s just important that you can hold the user’s attention .
