How Technology is improving Digital Marketing?

How Technology is Improving Digital Marketing

Marketing is being transformed because of the increasing number of users on mobile phones, laptops, and tablets. The challenge of brands is to connect with their target audience through all devices.

Since the presence of people on social media channels is going up day by day, brands have to transform their marketing strategies to create campaigns that fit across all platforms.

The trend of digital marketing has come a long way, and it is continuously evolved. Technology has made it far easier to personalise, engage, and connect with your audience.

The technology has made possible for entrepreneurs:

  • To understand the behavior of customers
  • To promote products and services without shelling out money
  • To keep users’ private information safe and secure

Cutting a long story short, technology is reshaping the digital marketing world.

Artificial intelligence is personalising the customer experience

Artificial intelligence has contributed a lot to the digital marketing world to enhance the customer experience.

It can help you predict the behaviour of your target audience, analyse complex data, and make the right marketing decision. It will help you from being proactive.

With this approach, you will be able to serve your users what they need before they even ask you for it. Helping your customers before any problem arises can help you boost your revenues as they will trust you and prefer buying products from you.

It is crucial to be in touch with your users so that you can solve their queries and doubts. It is quite hard to render services to users round the clock while you have to focus on your core activities.

This is why artificial intelligence has created Chatbots. It can understand the queries made by users and give answers. You can kill two birds with one stone: Chatbots can solve queries of your users and allow you to have more time to focus on core activities.

The use of artificial intelligence is also commendable in the online lending industry. There was a time when financial institutions used to take a couple of days to detect credit score, credibility, and repaying capacity of borrowers. Still, now artificial intelligence tools can evaluate numerous applications in a few seconds. This is why it has become possible to get quick loans the same day.

Sprout Social

How do you know the posts you are uploading in social media are engaging your target audience?

Various tools you can use to make the most of your social media marketing. Sprout Social is one of the best tools to build a strong relationship with your audience. You can treat it as an all-in-one social media tool as it can help you track engagement and build connections.

With Sprout Social:

  • You can understand your audience by uncovering trends and getting a deep insight into social media data.
  • You can reach out to your audience by planning, organising, scheduling, and delivering content across all social media channels.
  • You can monitor whether your posts are engaging to your target audience.
  • You can measure your performance and frame a marketing strategy accordingly.

Moz – SEO Software

You can improve your SEO techniques by using software like Moz. It can help increase traffic, ranking, and visibility of your brand. It is an all-in-one SEO solution.

With Moz, you can achieve the following benefits:

  • You can analyse your site anytime to know any technical issue. The tool will also suggest recommendations to mend the faults.
  • You can get to know about all active keywords. You can also monitor which keywords are ranking and which keywords are idle. The tool can also let you know the most searched keywords by the user.
  • You can also audit your site periodically and the metrics of any site for backlink analysis.


Email marketing is the most crucial factor in digital marketing. Even though you can engage your target audience with posts on social media channels, you cannot avoid email marketing.

This is the best way to stay in touch with your audience. It is an excellent way to update your audience about discount offers and promotional schemes. Mailchimp can automate your email marketing. You do not need to waste time designing the templates as it can offer numerous ready-to-use models.

You can also customise them Mailchimp can also track your email marketing campaign. It can let you know how many users clicked the email to read it and how many marked it as spam.

This tool can improve the overall performance of your email marketing campaign. The device can also decide the best timings for sending in emails so that people open it to read.

The bottom line

Digital marketing has evolved, and there is no doubt that technology is enhancing it with each passing day.

Growing traffic, reducing costs, generating leads and boosting revenues are not easy at all, but with the right technology, you can know where you are lacking and improve your performance.

Whether you have a start-up or an existing business, you should use these tools to make the most of your digital marketing efforts.