If you love fashion and want a career in it, the first step is to create a fashion blog. There are tons of reasons why you should have a fashion blog. Like it works as your portfolio if you love designing you can show people your latest work through it. Or you can give people tips about how to wear some clothes, and so on. Also, having a blog gives you exposure to the big names who are looking for talented people.
If you don’t have a blog, start one. If you do have a fashion blog, make sure it is the best blog out there. If your blog is not the best or unique, it will not appeal to the masses. In this blog, we will talk about some simple tips that will help you make your blog stand out.
Let’s look at these tips..
Figure out your niche
You don’t want your blog to be all over the place. For that, you need to find your niche and write about that. Don’t write about everything, because it won’t do justice to your talents or the content. Pick a niche-whether you want to collaborate with fashion brands and write about them or you can write about the latest trend or so on.
It is important to lock down your niche so that you can write the best content.
Be consistent and strategist when it comes to growing your readership
Of course, you want to grow your readership over time, but what are you doing for that? Do you have a strategy in mind or are you consistent with your posts? No, then you need to. Otherwise, you won’t be able to increase your readership.
The first step towards this is by posting consistently on your blog. You want people to be excited about your blogs, so make sure you have a fixed schedule like posting every Monday or Thursday so that people look forward to it. Moreover, you need to capitalize on trending fashion topics. If a celebrity was spotted using an expensive bag or wore something that is making a buzz, you need to be quick and write a blog about it keeping your niche in mind. Also, keep the tone light and breezy, use technical words, but make sure it is simple yet elegant.
Promote your blog regularly on social media
There are tons of social media platforms out there. First, make a profile on a platform that is best for your blog.
Through social media, you can expose your brand to millions of people. The trick is to post regularly, not advertising in every post, and ensuring that you use visuals, captions, and hashtags. Your stories too as they are great in engaging people. Have a CTA, which tells people to open your blog and so on. Use Canva for your visuals.
Once your blog starts getting good followers and traffic, its time to reach out to clothing brands. Create a list of PR agencies that work with the brand you like and reach out to them. Convince them to add your blog to their media list. It will help you get picked when they are looking for blog influencing or promotion. Also, they will provide you with clothes in return or so on, but you should ask them to pay you as paid advertisements are a thing.
Share, share, and share
The first thing to do after you hit the publish button for your first blog is to share it. Tell your family, friends, and acquaintances about your blog, and urge them to read and review. Your close-knit circle will be the first of your readers as no one knows about you right now. And it is completely okay.
Initially, the goal is to get a few posts on your blog. Once you do that, it is time to start building your network. How can you do that? By tweeting about your blog, or making a business profile for your blog on Instagram and promoting it there. Moreover, connect with other bloggers, ask them to review, write comments on their blog and leave a link, and so on. Someone will reply, and this will be the start of making your blog unique.